Name: Pippa Best
Actions To Date:
- No plastic bags, only paper
- Reusable and recycled display materials
- Recycled tissue paper wrapping
- No stickers
- Cardboard packaging
- Dissolvable bio-packaging peanuts
- Cards are cardboard and 100% recyclable
- Mini book is plastic-free and printed on 100% recycled paper
- Source from plastic-free and ethical suppliers
- Staff actions: refill water bottles and coffee cups, re-useable bags, plastic free shopping, soap bars
Community Ally Actions
- Attend Plastic Free Penzance beach cleans
- Raise awareness through website and social media
- Ethical gift guides
- 10% of sales go to SAS
- Aim to deepen the community’s connection to nature & work to protect it
Proposed Actions:
- Reprint bigger sets of postcards laminate/plastic free and from recycled materials.
- Shift to water-based inks
- Cut down pen use and swap to pencils where can
- Work towards giving 50% of net profits to environmental causes, and to act as a role model for a sustainable way to do business
- 2020 environmental campaign
- Virtual meetings to cut travel
“We make mindfulness cards and gifts inspired by the sea. Nature is our inspiration – our cards use the sea as a source of greater calm, confidence and clarity, boosting the wellbeing and self-compassion of those who use them. So naturally, we want to protect our environment in every way that we can.
“As a sea swimmer in Penzance, I find myself walking or swimming through single-use plastics most days, and although we regularly beach clean as a family, it’s an uphill struggle. I know we need to stop the problem at its source.
“In recent years, my family and I have cut down on single use plastics in my home life, and it was really important for me to do the same in this new business. I have two young children who are passionate advocates for the natural world, and I want to ensure that our planet continues to support them and others as they grow up.”